Digital Marketing

Learn the art and science of promoting brands online with our industry-focused Digital Marketing course. This program covers all essential modules to help you become a certified digital marketing expert.

🧩 Module 1: Introduction to Digital Marketing

  • What is Digital Marketing?

  • Traditional vs. Digital Marketing

  • Benefits & Career Opportunities

  • Digital Marketing Platforms Overview

🔍 Module 2: Search Engine Optimization (SEO)

  • Keyword Research & Planning

  • On-page SEO (Meta tags, URLs, Headings, Content)

  • Off-page SEO (Backlinks, Guest Blogging)

  • Technical SEO (Sitemap, Robots.txt, Page Speed)

  • Google Search Console & SEO Tools

📱 Module 3: Social Media Marketing (SMM)

  • Facebook, Instagram, Twitter, LinkedIn Marketing

  • Organic vs. Paid Campaigns

  • Page Creation & Optimization

  • Ad Creation, Targeting, & Budgeting

  • Social Media Calendar & Content Strategy

🎯 Module 4: Search Engine Marketing (SEM) / Google Ads

  • Introduction to Google Ads

  • Campaign Types (Search, Display, Video, App)

  • Keyword Planning & Bidding Strategies

  • Ad Copywriting

  • Conversion Tracking & Optimization

📧 Module 5: Email Marketing

  • Email Marketing Tools (e.g., Mailchimp)

  • Building Email Lists

  • Campaign Design & Scheduling

  • A/B Testing & Analytics

🛒 Module 6: E-Commerce & Affiliate Marketing

  • E-Commerce Platforms (e.g., Shopify, WooCommerce)

  • Product Listing Optimization

  • Affiliate Marketing Basics

  • Amazon Affiliate & Other Networks

📊 Module 7: Web Analytics

  • Introduction to Google Analytics

  • Understanding User Behavior

  • Setting up Goals and Funnels

  • Traffic Sources & Demographics

✍️ Module 8: Content Marketing & Blogging

  • Content Strategy & Planning

  • Blog Creation & Promotion

  • Article Writing Tips

  • Using Canva for Creatives

📱 Module 9: Mobile Marketing & WhatsApp Marketing

  • SMS Campaigns

  • App-based Advertising

  • WhatsApp Business Setup & Broadcasts

📂 Module 10: Tools You Will Learn

  • Google Ads, Google Analytics

  • SEMrush, Ubersuggest, Ahrefs

  • Canva, Buffer, Mailchimp

  • WordPress, Yoast SEO

🎓 Final Project + Certification

  • Live Project Execution

  • Resume Building & Interview Preparation

  • Certificate of Completion

✅ Course Duration: 3 to 5 month
🧑‍🏫 Mode: Offline 
📜 Eligibility: 10+2 / Any Graduate / Working Professional